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Internet Mastery Accelerator Event Overview

The Internet Mastery Accelerator event is held on 6 December 2025.
The primary objective is to share in-depth topics, daily practices, and strategies to accelerate businesses into 2026.
The event is designed to be interactive, encouraging participants to ask questions and engage in conversational interactions.
- Questions should be specific to the topic.
- Participants are asked not to monopolize the conversation.
No products are for sale during the event, with two exceptions:
- Information will be provided about the upcoming Internet Mastery at Sea Cruise Conference.
- A link will be shared for Internet Mastery Accelerator 2, scheduled for January, offering a special discounted price and recordings for attendees.
The commitment is to provide significant value to participants.

Participant Goals and Challenges

Bobby R. aims to:
- Scale business further.
- Increase inventory.
- Break volume limits currently experienced with retail arbitrage.
Linda and Eric seek to:
- Transition from small-volume retail arbitrage to higher income.
- Find replenishable products, as current BOLO items often become unavailable or increase in price after selling out.
- Consider moving into wholesale to address replenishment issues.
- Experienced selling out of Christmas inventory faster than expected due to under-buying.

Strategic Insights on Business Growth and Amazon

Scaling Business: The core agenda focuses on accelerating business growth and scaling profitably.
Post-Holiday Season Expectations:
- Acknowledge the transition from the busiest time of the year to a slower period in January and February.
- Sales may decrease significantly (e.g., half, third, or quarter of holiday sales) due to reduced inventory and lower consumer buying fever.
- The robust holiday shopping season is noted despite a weak economy.
- Acceleration should be viewed as a long-term process.
Navigating Amazon’s Evolving Landscape:
- Amazon is perceived as becoming harder and more restrictive, with tightening policies on approvals, account suspensions, and product verification.
- This difficulty is not new; Amazon has always gone through phases of making it harder and easier for sellers.
- Strategic Advantage: Increased difficulty on Amazon acts as a barrier, keeping out less knowledgeable competitors.
- Historical Context (eBay example):
  - In 2001, eBay implemented a “choice policy” to prevent sellers from offering multiple options (e.g., felt colors for pool tables) within a single listing, thereby maximizing listing fees.
  - The solution involved changing language from “choose” to “customize” (e.g., “buyer may customize the felt color at the conclusion of the sale”).
  - Understanding and leveraging policy nuances can create a competitive advantage, even by reporting competitors who violate rules.
- Roadblocks and Challenges: These are an inherent part of any business, including selling on Amazon.
- Lack of Warning: Amazon often suspends accounts without prior notice or clear reasons.
- Personal Account Suspension Experience:
  - An Amazon account was suspended for being “related” to another suspended seller.
  - The relation was traced back to a shared credit card used six years prior for a buyer account.
  - The incident resulted in approximately $30,000 in losses and legal fees.
  - Resolution required persistent self-advocacy and direct communication with high-level Amazon personnel.
- Key to Overcoming Challenges:
  - Focus on daily tasks.
  - Maintain a positive attitude and avoid frustration.
Major Amazon Policy Change:
- Effective January 1, 2026, Amazon will no longer offer prep and item labeling services for FBA.
- This change applies to all inventory sent to Amazon.
- This policy change creates a significant advantage for sellers utilizing services like the Prep Center, as direct shipments to Amazon will be returned or blocked.
Business Philosophy (Steve Jobs & Elon Musk):
- Successful entrepreneurs focus on 3-4 “signals” (high-impact tasks) that will affect their business within the next 12-18 hours.
- They ignore “noise” (less critical tasks) to ensure daily actions drive immediate business impact and scaling.

Meeting Logistics

Breaks will be taken approximately every hour for 10 minutes. Participants are encouraged to stay logged in.
A lunch break of approximately 45 minutes will occur after a couple of sessions, around 12:31 PM East Coast time.

Next Steps

Customer Support will:
- Discuss the Internet Mastery at Sea Cruise Conference towards the end of the event.
- Provide a link for Internet Mastery Accelerator 2 (January event) at the end of the event.
- Begin the next segment by discussing the concept of focusing on “signals” to accelerate business.

Prioritizing Business Activities

Focus on signals, ignore noise:
- Prioritize activities that directly generate revenue and move the business forward.
- Avoid distractions like excessive email checking or social media during dedicated work hours.
Time allocation for Amazon businesses:
- Attendees report spending 1.5 to 6 hours daily on their Amazon businesses.
- Ana Cigagna currently dedicates 6 hours daily, broken down as:
  - 1.5 hours for retail arbitrage product searching.
  - 2.5 hours for wholesale activities (bureaucracy, website design).
  - 0.5 hours for email management.
  - 1.5 hours for private label campaign analysis and learning.

Strategic Business Principles

Managing external factors (tariffs, Amazon fees):
- External factors like tariffs and Amazon fees are uncontrollable.
- Businesses should build in potential price increases to cover these costs.
- Competitors will likely raise prices proportionally, maintaining market position.
- Increased costs can reduce competition as less adaptable sellers exit the market.
Private label product strategy:
- Ana Cigagna sold 280 out of 300 units of a private label product since February.
- New units are shipping from China on Monday or Tuesday.
- Delaying reorders due to tariff fears is counterproductive, as running out of inventory negatively impacts Amazon account metrics.
- It is more beneficial to pay potential tariffs and raise prices than to have no product to sell.
- A private label product can be sold at a significantly higher price than competitors if it is unique to the seller, even if it is a common product with a different brand name.
Scaling and inventory:
- The primary challenge in Amazon business is often a money problem, not a time problem, due to inventory purchasing limitations.
- The most effective way to scale an Amazon business is to buy more inventory.
- Having less inventory and selling less is preferable to running out of inventory entirely, which severely impacts Amazon account metrics.

Optimizing Time Allocation

Customer Support recommends Ana Cigagna reallocate her 6 hours daily:
- Emails: Stop spending 30 minutes daily; only check essential supplier communications.
- Wholesale: Stop spending 2.5 hours daily in December, as it is the worst month for opening new wholesale accounts.
- Private Label Reordering: Streamline the process to a quick email once initial setup is complete.
- Campaign Analysis: Reduce time spent from 1.5 hours daily; advertising algorithms require 1-2 weeks to learn, so daily analysis is unproductive. Check ads weekly for red flags.
Recommended focus:
- Increase time spent on retail arbitrage to 2 hours daily.
- Allocate 30-60 minutes for private label management, including product arrival checks and ad monitoring.
- Focus on finding products and sending them to a prep center.

Leveraging the Repricer Tool

Repricer as a “set it and forget it” tool:
- The Repricer is designed to automate pricing adjustments.
- It does not charge for price movements, ASINs, or active/inactive status.
Addressing common concerns:
- If an item is out of stock but shows as active in the Repricer, it does not negatively affect the business because the Repricer will not move prices for zero inventory.
- Analyzing Repricer logs daily is considered noise; the focus should be on finding and sending in products.
Proper Repricer setup:
- Set a minimum price (3-5% of profit price).
- Set a maximum price (10% higher than the highest Amazon seller).
- Input the buy price.
- Allow the Repricer to operate autonomously.

Next Steps

Ana Cigagna will:
- Re-evaluate daily time allocation for Amazon business activities.
- Reduce time spent on email checking and wholesale activities in December.
- Streamline private label reordering and campaign analysis.
- Increase focus on retail arbitrage product sourcing.
Attendees will:
- Review their daily schedules to prioritize activities that directly generate money.
- Consider optimizing their use of the Repricer tool by setting parameters and allowing it to run.

Repricer Strategy and Optimization

Repricer Setup Guidelines
- Minimum price: Set at 3% to 5% of net profit.
- Maximum price: Set at 10% higher than the highest seller’s price on Amazon.
- Buy price: Always input the buy price for accurate profit calculation and historical tracking by the Repricer.
- Apply Repricer settings even when being the sole seller to account for new competitors or Amazon joining the listing.
Profit Calculation and Buy Price Importance
- Profitability is determined by the buy price, not the selling price. A lower buy price leads to higher profit margins.
- The Repricer automatically adjusts prices to win the buy box, typically repricing 1% lower than the current lowest competitor.
- Setting a minimum profit (e.g., 4%) ensures items sell quickly, improving IPI score, seller performance, and cash flow.
- Selling at a consistent 4% monthly profit can lead to significant compounded annual returns (e.g., 30-50%).
- Amazon and Walmart build their businesses on approximately 3% profit margins.
Repricer Functionality and Efficiency
- The Repricer automatically moves prices up and down every minute, eliminating the need for manual price adjustments.
- Manual price changes take 15 minutes for Amazon to update, making them inefficient given rapid market fluctuations.
- Looking at Repricer logs is unnecessary if the system is set up correctly, as the numbers will not be manually changed.
Wholesale and MAP Pricing Exception
- If buying wholesale with a Minimum Advertised Price (MAP) requirement, the minimum Repricer price must be set to the MAP, not 3-5% of net profit, to avoid issues with the wholesaler.
Repricer Cost-Benefit Analysis
- The Repricer costs $99 per month (or approximately $3 per day).
- Melissa Cooper’s account showed 16,997 repricing activities in seven days, demonstrating the impossibility of manual repricing.
- One or two sales per month can cover the cost of the Repricer.
Product Sourcing and Pricing Analysis
- Use Spy Rivals X to analyze product data, including historical and average selling prices.
- When sourcing, ensure the calculated 3-5% minimum sale price is equal to or greater than the annual average selling price to remain competitive.
- A high buy price can make an item unprofitable, as demonstrated by Melissa Cooper’s example where a $12 buy price resulted in a loss at average selling prices.
- Focus on finding products with low buy prices, especially during sales (e.g., Bath and Body Works candle day at $9.95), to maximize profit.
- Consider multi-packs (e.g., two-pack candles) as they can offer higher per-unit profit margins than single items.
Strategic Mindset
- The business is the “bus,” and the seller is the “bus driver”; the seller’s strategy and decisions drive success, not external factors.
- Prioritize selling inventory quickly, even at lower profit margins, to maintain cash flow and improve seller metrics.
- Amazon favors sellers with competitive pricing (e.g., 1% lower than competitors) and does not penalize low prices, only excessively high ones.

Action Items

Melissa Cooper will:
- Make a note to ask Reyaz to add a percentage profit box to the Repricer fields in Spy Rivals X.

Internet Mastery Accelerator – Session 4: Repricer Deep Dive

Repricer Functionality and Benefits

The Repricer is beneficial for new sellers with limited products, as it saves time and accelerates sales.
- Rhonda, a new seller with three ASINs, will benefit from using the Repricer immediately to manage inventory and save future setup time.
- The Repricer can sell inventory quickly, requiring sellers to replenish stock promptly to maintain sales momentum.
The Repricer applies to all items within an Amazon account, regardless of how they were listed (e.g., not just via Spy Rivals).
The Repricer does not work in tandem with coupons; coupons apply a percentage off the price set by the Repricer.
The Repricer will not adjust prices for private label products because there is no competition to undercut.
The Repricer will only help if the seller’s minimum price is lower than a competitor’s price on Amazon.
- If a manufacturer joins a listing and sells at the seller’s buy price, the Repricer will not lower the price to incur losses.
The Repricer works on used items as well as new items, allowing for competitive pricing in categories like video games.
Historical data indicates that using the Repricer leads to a higher average selling price for items, despite its function to lower prices to compete.
- The Repricer moves prices up and down, resulting in an overall higher average compared to manually set prices.

Repricer Configuration and Strategy

The Repricer offers configuration options to define competitor types:
- Default: Competes directly with all sellers on a listing (FBM, FBA, new, used), typically setting the price 1% lower than the lowest competitor.
- Same: Competes only against sellers with the same fulfillment method (e.g., FBA against FBA).
  - This allows FBA sellers to price items higher (e.g., 5% more than FBM sellers) and still win the Buy Box.
  - This option is recommended when there are multiple FBA and FBM sellers on a listing.
- Opposite: Rarely used.
The maximum price for the Repricer is capped at 10% above the current highest price to prevent Amazon from delisting items due to “pricing errors” or “price gouging.”
- This cap avoids deactivation of listings by Amazon if the price is deemed too high.
- It is rare for an item to reach its maximum price, as it requires all higher-priced sellers to sell out.

Buy Box Mechanics and Repricer Integration

The “Buy Box” (also known as the “Featured Offer”) accounts for the majority of sales (approximately 70%).
Factors influencing Buy Box eligibility:
- Fulfillment Method: FBA orders consistently outperform FBM orders due to faster delivery and customer satisfaction.
- Price: Amazon typically features the lowest-priced FBA seller in the Buy Box. The Repricer ensures competitive pricing to increase Buy Box wins.
- Location: The buyer’s proximity to the item’s warehouse can influence which offer appears in the Buy Box, potentially favoring a slightly higher-priced item with faster local delivery.
- Rotation: Amazon rotates sellers through the Buy Box if multiple sellers have similar competitive prices.
Sellers should avoid manually checking their own Buy Box status, as location and other dynamic factors can skew results.
Suppressed Listings:
- Occur when Amazon removes all sellers from the Buy Box, typically because Amazon knows the item’s price at other retailers (e.g., Best Buy, Target, Walmart) and wants to maintain the lowest market price.
- The Repricer continues to function on suppressed listings by lowering prices to compete with other sellers, aiming to trigger Amazon to unflag the listing and potentially restore the Buy Box.
Future Integration with Spy Rivals:
- A new AI-driven algorithm is under development, expected by February, to combine Repricer and Spy Rivals data.
- Spy Rivals will display three numbers: daily sales, monthly estimated buys, and a “Repricer monthly” estimate, showing how many more units will sell when using the Repricer.
- A secondary feature will aim to factor in the dollar value of the increased average selling price due to the Repricer.

Accelerator Program and Payment Options

The next Internet Mastery Accelerator is available for $199.
Splitit allows participants to pay for the Accelerator at $16 per month for 12 months, interest-free.
- Splitit has a high approval rate (around 95%).
- The success of Splitit for the Accelerator is leading to consideration for its use in other payment plans, such as upgrading membership tiers (Starter to Basic, Basic to Elite, Elite to Pro).

Amazon Listing Visibility Issue Resolution

Paul Lawrence reports an item (ASIN: B00TF7YMVW) is not selling, despite being priced competitively at $40.58 (purchase price $23.08) with a repricer minimum of $38 and maximum of $45.
- The item is a board game, with 5 FBA units available and active in Paul Lawrence’s Seller Central account.
- Paul Lawrence’s seller ID is Peyton Sales.
- The item is not visible on the Amazon listing page, nor in the “other sellers” section, even though it has the lowest FBA price compared to Amazon’s $40.99.
- The repricer is active and adjusting the price, indicating Amazon believes the item is live.
The issue is identified as an Amazon system error preventing the listing from appearing on the detail page, not a repricer or buy box problem.
- A similar issue was experienced by Robbie, who resolved it by contacting Amazon support.

Amazon Inventory Distribution Process

Amazon automatically moves inventory to optimal selling areas based on zip code data.
- This process ensures items reach regions where they are most likely to sell quickly.
- Sellers do not need to manage item location; Amazon handles distribution.
Placement fees are incurred for inbound shipping to Amazon, averaging about $0.30 per item, with discounts for using a prep center.
Items may show as “in transit” and temporarily unavailable while being redistributed across fulfillment centers.

Internet Mastery at Sea Cruise Conference

The first Internet Mastery at Sea cruise conference in 5-6 years is confirmed.
- Focuses on AI-based training to make attendees AI experts, with informal Amazon discussions.
- Dates: February 21st – 28th, 2027.
- Cruise Line: Virgin.
- Ports of Call: Jamaica, Grand Cayman, and Bimini (Bahamas).
- Includes three days at sea for conference activities.
Financial and booking details:
- The conference is a tax deduction.
- Tickets can be purchased directly from Virgin, with potential for 12 months interest-free financing.
- Current special pricing:
  - Basic cabin with a window for two people: $2200.
  - Balcony cabin: $2800.
  - Suites: 10% off.
- A drink package is included.
- A small conference fee (a couple hundred dollars per person) will be added.
The event aims to foster camaraderie, relationships, and friendships within the community, citing significant business growth for past attendees like Robert Ficini (from $650,000 to $27 million) and Gilo Morgan (from $150,000 to over $4 million) after the 2018 cruise.
50 cabins are reserved, with eight people already joined.

Pricing and Inventory Management

The price of an item cannot be changed once it has been reserved by a customer.
Pricing adjustments are possible for any unreserved inventory.

Action Items

Paul Lawrence will:
- Call Amazon support on Monday to report the ASIN (B00TF7YMVW), SKU, and FNSKU are not showing on the Amazon detail page.
- Spend 30 minutes to review all inventory items for similar visibility issues and address them in the same phone call to Amazon.

Next Steps

A video from the 2018 cruise will be posted in the social feed tomorrow.
The link to purchase cruise tickets is available in the Internet Mastery community feed.

Amazon Seller Performance and Ungating

Inventory activation issues are common, especially during this time of year.
- Items may show as active in an Amazon account but are not actually available for sale.
- It takes 7 to 10 business days for an ASIN to become active after arriving at Amazon FBA.
- Paul Lawrence’s inventory has been at Amazon for over three weeks, indicating a need to contact Amazon support.
Ungating is a significant challenge for Amazon sellers, regardless of experience level.
- Amazon uses an Inventory Performance Index (IPI) score, similar to a personal credit score, to determine a seller’s ability to get ungated.
- A higher IPI score and good seller performance indicate to Amazon that a seller handles products well.
- The IPI score starts at 200 for new sellers.
- Building the IPI score takes time and involves listing and sending items to Amazon.
- User IPI scores:
  - Melissa Cooper’s account shows an IPI of 65 (healthy), but this is likely incorrect.
  - UserLUCIUS watkins’s account health is 200, and the IPI score is likely zero or not displayed.
  - BOBBY RACHAL’s account health is 208, and the IPI score is 608 in Seller Central.
  - Ana Cigagna’s IPI score is 400 in Seller Central.
  - Bob and Tammy Lewullis’s IPI score increased from the 400s to 557 by using the Auto Ungating list.
Strategies to improve IPI score and ungating:
- Utilize the Auto Ungating list (from Underground Series 1 & 2 and Seller Black Book).
  - The Underground 2 list contains 2400 ASINs.
  - The Auto Ungating list (available with the Seller Black Book) contains 1800 ASINs.
  - Approximately 4000 ASINs are available across both lists (some duplicates, mostly unique).
  - Auto Ungate ASINs allow approval without needing an invoice (retail or wholesale).
  - Applying for these ASINs can result in 15% to 35% ungating success.
  - Getting ungated for items, even without selling them, increases seller performance and IPI score.
  - The impact on the IPI score takes 30 to 60 days to reflect.
- Ungating is ASIN-specific, not always brand or category-specific.
  - A seller might be ungated for certain items within a brand (e.g., JBL earbuds) but restricted for others (e.g., JBL Bluetooth speakers).
  - Even if Amazon indicates approval for a brand, specific ASINs within that brand may still require permission.
- For new sellers like UserLUCIUS watkins, Gilberto, and Nathaniel, a high percentage (up to 98%) of items may be gated or restricted due to a low IPI score.
- Gilberto is recommended to acquire the Seller Black Book and the Auto Ungate list to address 100% gated items.
Managing non-restocking inventory:
- To prevent non-replenished inventory from negatively impacting the IPI score, liquidate items quickly using a Repricer.
- Closing or deleting listings are options, but simply leaving them does not significantly affect a high IPI score.
- Amazon charges storage fees for stagnant inventory and prioritizes inventory movement.
Repricer usage:
- When using the Repricer to liquidate inventory below cost, the buy price must be artificially set lower than the minimum price.
- If the buy price is higher than the minimum price, the Repricer will not lower the item’s price to the desired minimum.
- If a product has no demand, lowering the price may not result in sales, indicating poor inventory selection.

Internet Mastery Platform and Tools

Internet Mastery account health metrics:
- The platform is building out metrics for seller performance, including Account Health and IPI score.
- There is an issue where the IPI score is not consistently displayed in the Internet Mastery account for all users.
- The goal is to integrate AI strategies tailored to individual accounts to help increase IPI scores.
Future tool development:
- An idea was proposed to create a tool that automatically uploads ASINs from the Auto Ungating list and applies for ungating within Amazon accounts.
- This tool would automate a currently tedious manual process.
Spy Rivals X modifications:
- Amazon’s new API call charges, effective April 1, will cost between $70,000 and $80,000 per month due to 250 million API calls.
- To mitigate these costs, Spy Rivals X will be modified to only load data (fluttering three dots) when a user clicks the button, rather than loading all data upon screen load.
- This change aims to reduce unnecessary API calls and associated charges.

Upcoming Events and Offers

Next Accelerator event:
- A special price of $100 off the ticket is available for today only, reducing the price from $299.
- The ticket can be paid in 12 interest-free installments of $16 per month.
- Purchasing a ticket today includes 200 prep credits for $200 and event recordings at no extra charge.
- The event will take place in January.
Level Up 2 in Boca:
- The hotel information for the in-person event in Boca at the end of February will be finalized and available in the next 10 days.
Recordings:
- Initial recordings of the current event should be available tomorrow in the same area where the live session was joined.
- A special bonus will be included with the recordings.

Action Items

Paul Lawrence will:
- Call Amazon regarding inventory that has been at FBA for over three weeks.
- Report back on the social feed after contacting Amazon.
Melissa Cooper will:
- Make a note to connect with Reyaz to investigate why IPI scores are not showing in the Internet Mastery accounts for BOBBY RACHAL and Ana Cigagna.
- Write down the idea for a tool to auto-upload ASINs and auto-apply for ungating, attributing it to Shirley Beasley.
UserLUCIUS watkins will:
- Go to app.internetmasterycommunity.com and check the Account Health and IPI score in the Internet Mastery account.
- Go through the 2400 ASINs on the Auto Ungating list to get ungated.
- Purchase a ticket for the next Accelerator event today to save $100.
BOBBY RACHAL will:
- Log into sellercentral.Amazon.com and check the IPI score.
Ana Cigagna will:
- Log into sellercentral.Amazon.com and check the IPI score.
Gilberto will:
- Purchase the Seller Black Book and the Auto Ungate list.
- Spend one to two days going through the ASINs on the Auto Ungate list to get approved for items.
Shirley Beasley will:
- Get rid of non-restocking inventory as fast as possible using the Repricer.
Joy will:
- Send back gated items from the prep center to the original vendor if unable to get the bundle approved.
- Alternatively, let the prep center handle the return.
Linda and Eric will:
- Attend the next Saturday session for a detailed discussion on a specific topic.
Attendees will:
- Post a paragraph or two in the social feed about their thoughts on the event to encourage others to attend the next one.
- Get tickets for the next Accelerator event today to receive a $100 discount.

Internet Mastery Accelerator Cruise (February 2027)

The event is a conference held on a ship, not a traditional cruise focused on destinations.
- The ship departs from Miami for a week-long duration.
- All meals are included.
Itinerary and Activities:
- Destinations include Ocho Rios, Jamaica; Grand Cayman, Georgetown; and the Beach Club at Bimini.
- One major group excursion is planned, such as climbing Dunn’s River Falls, which is optional.
- VIP events, group dinners, conferences on sea days, and a party are scheduled for networking.
- High-level individuals like Gilo (nearly $5 million in sales) and Robert Ficini ($27 million in sales) will attend.
- The conference content will focus on AI strategies to 10x business, with some Amazon-related topics.
Booking and Participation:
- Bookings must be made through the special link: adam.virgin.captainlu.com.
  - Booking directly on Virgin’s website will exclude participants from the group.
  - The booking page should display “sold and serviced by Captain Lou Edwards.”
- The cruise is adults-only (18+); no one under 18 is permitted.
- Solo cabins are not available; rooms must be booked for two people.
  - The name of the second passenger can be changed later.
  - Attendees can roommate with another Internet Mastery member or bring a guest who does not need to participate in the event.
- Multiple cabins can be booked for family or friends.
- A small conference fee will be due 90 days before the trip, covering meeting space, giveaways, and AV.
- 50 cabins are contracted with Virgin, with 7-8 already taken by known individuals and 2 by attendees.
- Insurance is recommended.
Pricing and Cabin Options:
- Current pricing is considered “incredible” due to Cyber Monday offers.
- Prices are per cabin.
- Cabin types available:
  - Inside Cabin: No window.
  - Sea View: Features a porthole window.
  - Sea Terrace: Includes a private balcony and Virgin’s signature red hammock.
  - XLC Terrace: A larger cabin (225 sq ft) with a bigger balcony compared to the standard Sea Terrace (185 sq ft).
  - Rockstar Quarters: Offer special benefits at a higher price point.
  - Mega Rockstar Suites: Limited to 15 on the ship, these are 830 sq ft with a hot tub on the terrace and a 1300 sq ft balcony.
    - Benefits include unlimited alcohol and high-speed internet (valued at $300 for the week).
    - The Fab Suite (700 sq ft) is four times the size of a regular room (180 sq ft).
- Payment and Discounts:
  - Flex Pay allows for monthly payments charged to a bank account.
  - A 10% discount is available for suites starting with the Sea Terrace if paid in full, but this is lost if using the 12-month Flex Pay plan.
  - A $150 bar tab is added to the room when booking through the special link.
- The duration of Virgin’s current pricing is unknown and depends on cabin availability.

Plan Upgrades for Tax Deductions

Upgrading to a new plan before the end of the year can serve as a tax write-off to lower taxable income.
Payment Plan Option (Splitter):
- Allows for an invoice showing full payment for tax purposes, even if payments are spread over 12 months.
- Approximately 90% of applicants are approved, and no credit check is performed.

Action Items

Customer Support will:
- Post a video of the last cruise in the social feed.
Melissa will:
- Reach out early next week to individuals who provide their phone numbers to discuss upgrade options and create special Splitter links.
- Review individual situations, discuss options, and create a Splitter plan for Rhonda.
- Call Janice to discuss upgrade options.
Attendees will:
- Consider getting a ticket for the cruise if planning to attend.
- Put phone numbers in the chat box if interested in upgrading a plan or using Splitter for payment.