Step 1: Log in to Amazon Seller Central
Go to Amazon Seller Central. https://sellercentral.amazon.com
Enter your login credentials to access your seller dashboard.

Step 2: Access Your Account Settings
In the top right corner, hover over the gear icon ⚙ (Settings).
Click on “Account Info” from the dropdown menu.

Step 3: Edit Your Display Name
Under the “Business Information” section, click on “Your Seller Profile”.
Locate the “Display Name” field and click “Edit”.
Enter your new desired display name.
The name must comply with Amazon’s seller policies (e.g., no misleading or trademark-infringing names).

Step 4: Save Changes
Click “Save” to submit your updated display name.
Your request will be processed, and the new display name should reflect within 24-48 hours.

Step 5: Verify Your New Display Name
After 24-48 hours, go to one of your live listings and check the updated name under “Sold by”.
If the change hasn’t taken effect, try clearing your browser cache or checking from a different device.

Additional Notes:
✅ Changing your display name does not affect your legal business name or tax details.
✅ If your name does not update after 48 hours, contact Amazon Seller Support for assistance.
✅ Ensure your display name aligns with your branding for consistency.